Hair Color

We at Hair Artists are Corrective Color Experts. We include Serie Expert Power Doses-the ideal component to any color service-optimizes color results and shine.

INOA
 
   L'Oreal Professionnel creates INOA, the new professional permanent haircolor to darken/lighten hair or cover white. And it is totally ammonia free! It is a true technological breakthrough that transforms the coloring experience from A to Z.

At the heart of INOA, ODS is a breakthrough technology:
A rich oil-based delivery system that maximzes the effectiveness of the haircolor system.

THE FIRST HAIRCOLOR WITH ODS TECHNOLOGY:
UNCOMPROMISED COMFORT, SUPREME RESPECT FOR THE HAIR

Indulge yourself with a highly sensorial haircolor experience.

WITH INOA, THE POWER OF COLOR IS INFINITE

To learn more about INOA please visit: inoa-us.com 

DIA Richesse
What are  DIA Light and DIA Richesse?
L’Oréal Professionnel’s next generation in “Tone on Tone” colour – for clients who want Ammonia-free colour with radiant tones.

DIA Light is specifically formulated for maximum shine and condition on coloured hair.
DIA Light is the first acid Tone on Tone colour: that can cater for even the most technical of hair colouring services and makes colour personalization and colour correction far easier:
- Luminous reflects
- Vinyl shine
- Beautifully even coverage, even on sensitized hair


DIA Richesse The rich Tone on Tone colour to enhance natural hair and bring new customers to colour without constraints or long-term commitment. More coverage:
- Up to 70% white hair.*
- Rich, deep reflects
- Exceptional softness
*on base shades

To learn more please visit: us.lorealprofessionnel.com

 

 

 


MAJIREL introduces Incell™ technology, a ceramide that mimics the natural ceramide in the hair. This multi-dimensional molecule immediately attaches to the hair’s inner cuticle to strengthen its natural cohesion. As a result, the hair’s structure is reinforced for long-lasting results after the color service. Together with Majirel’s exclusive conditioning polymer, Ionène G, the entire hair fiber is now treated from the core to the surface. The power of these two innovations make hair stronger and keep color lasting longer, resulting in superior conditioning and brilliant shine!
technology & benefits. To learn more please visit: us.lorealprofessionnel.com
 
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